Arkansas Production Company

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Goodwill | Teresa: 2017 Achiever of the Year

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Goodwill Industries of Arkansas does so much for the community. The items you donate are sold in stores across the state and the proceeds go to fund programs that help members of the community. One the those programs is the Transitional Employment Opportunities program, or TEO. This program helps people who have committed nonviolent crimes and have served their time, transition back into daily lives. The program gives them a job training, current employment status and helps them get back into a daily routine of living and being a contributing member of society. 

BackFocus Productions was happy to work again with Kumpuris Communications on one of these projects. We would like to congratulate Teresa on her award.  

So go out and donate to Goodwill!

 

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ForceField by Georgia Pacific

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How do you highlight the capabilities of a product before the product has been manufactured?  

You build it in 3D of course!  

We worked directly with Steele+ out of Atlanta, to help Georgia Pacific create a marketing video to showcase the highlights of this new product before it made it to the market.  

After taking on a project like this you see why it takes years to make an animated movie. They have hundreds of animators and artists working on them. We had two. This turned out to be a great collaboration project working with the talented Jeff Holsted and Chris Roe, two artists we have known and worked with for years.  

This project took about five weeks to complete once we were given a script and a direction to take it in. Once that was in place, you fine tune the script, lay-out the direction and break in down into small pieces.  Yes, it is a lot of work, but the client was amazed at the final result, which is all you can ask for.  

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Rubber & Gasket Company of America Display

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Every company wants their projects to be successful. 

But want you really want is for the client to be so happy with their project, they call you back for more work.  

After creating a training video for a new client, we were called back a month later for another project. However this project was a little different.  

Our client, Rubber & Gasket Company of America, is a growing company, who is not only looking for talented employees, but are also looking to expand their client base. To help attract new staff and business, RGA asked us to design a display that would be used at trade shows and job fairs.  

RGA is a very diverse company. They provide industrial products that keep manufacturing plants going in industries ranging from mining, oil and gas, to food service. If they don't have what you need, they can make it.

For this project, a generic display that many companies have at trade shows would just not work. An image can say so much more than words. We spent a full day at their warehouse photographing their employees and products. We decided to keep the design clean and simple with photos, but enough to show the diversity of the products this company offers.  

Yes, we do more than just video. Need a project similar to this? Please contact us for more information.

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Rubber & Gasket Co., of America Training Video

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Safety and training videos can be dull and boring, but they don't have to be.  When approached about this latest project for the Rubber & Gasket Co of America our client wanted a video that employees would watch and learn from. We have always been big fans of the show How it's Made and thought a video along those lines would keep the video interesting.  Keeping the script short and concise, while adding moving elements with graphics helps keep the viewer interested. The client was blown away when they saw the final product.

RGA is a nation-wide industrial rubber distributor and fabricator. If you need any type of industrial rubber product or fluid moving hose RGA has it; gasket cutting, belt vulcanization, hose assembly, metal hose, and expansion joint welding.

Here are some of the Behind-the-Scenes shots from the production.

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Video Project for Goodwill Industries of Arkansas

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We recently had the honor to work on two video projects for Goodwill Industries of Arkansas focusing on their Transitional Employment Opportunity (TEO) program. This is the third time we've worked with Goodwill and we love everything about this company and what they represent to those they help throughout Arkansas.

Goodwill’s Transitional Employment Opportunity (TEO) program offers job readiness training and job placement services for people re-entering the workforce.

The video below features John Crihfield who is the Frank Lyon Jr. Achiever of the Year 2015. Just two years ago, John was serving a 20-year prison sentence after a painful childhood, drug abuse, as well as a learning disability. Today, Crihfield is Goodwill’s Frank Lyon Jr. Achiever of the Year and works as a donation service associate in one of the Northwest Arkansas Goodwill store.

NWA Re-entry Coach, Joe Bruton said, “All the hard work that John has put in to help change his life - the award could not go to a more deserving individual.

Finding gainful employment today is a challenge. What would it be like to add a felony to your job application? Thousands of Arkansans are released from prison every year, and one out of two, go back to prison.

Goodwill understands this is certainly preventable if only these people have a real chance to rebuild their lives through education, hard work and earning a paycheck while working on these skills. A strong community means creating an environment where every single person has an opportunity to contribute. Rebuilding lives creates value for everyone. 

The 16-week training program provides assessment, occupational training, career planning and job search assistance, resume development and basic education services and more.

Goodwill has served over 15,000 clients through their various programs and services in the past year alone.

So the next time you donate clothing, furniture or any other miscellaneous items to Goodwill, the monies generated from those sales goes to fund programs Goodwill like the TEO program.

We wish to thank for both Goodwill Industries of Arkansas and Sajni Kumpuris for this opportunity to collaborate on a great project.

Here are some of our Behind-the-scenes photos from John's video.

On a side note, it seems that people who shop at Goodwill will buy just about anything, even without knowing what it is.

We filmed John's story in the NWA location inside the store in one of their conference rooms. Space was tight. We left our productions along the wall in the back of the store. Shoppers at Goodwill were very interested in our carts, especially what they could buy off the carts. We had to tell three different shoppers that our apple boxes were not for sale. Then people tried to buy our flags....then a pouch filled with C-47s (clothespins for the non-production people).

It seems our finely-crafted "Not for Sale" signs didn't work.

Check back next week for Brian's story.