Video Production

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Goodwill | Teresa: 2017 Achiever of the Year

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Goodwill Industries of Arkansas does so much for the community. The items you donate are sold in stores across the state and the proceeds go to fund programs that help members of the community. One the those programs is the Transitional Employment Opportunities program, or TEO. This program helps people who have committed nonviolent crimes and have served their time, transition back into daily lives. The program gives them a job training, current employment status and helps them get back into a daily routine of living and being a contributing member of society. 

BackFocus Productions was happy to work again with Kumpuris Communications on one of these projects. We would like to congratulate Teresa on her award.  

So go out and donate to Goodwill!

 

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ForceField by Georgia Pacific

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How do you highlight the capabilities of a product before the product has been manufactured?  

You build it in 3D of course!  

We worked directly with Steele+ out of Atlanta, to help Georgia Pacific create a marketing video to showcase the highlights of this new product before it made it to the market.  

After taking on a project like this you see why it takes years to make an animated movie. They have hundreds of animators and artists working on them. We had two. This turned out to be a great collaboration project working with the talented Jeff Holsted and Chris Roe, two artists we have known and worked with for years.  

This project took about five weeks to complete once we were given a script and a direction to take it in. Once that was in place, you fine tune the script, lay-out the direction and break in down into small pieces.  Yes, it is a lot of work, but the client was amazed at the final result, which is all you can ask for.  

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Rubber & Gasket Company of America Display

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Every company wants their projects to be successful. 

But want you really want is for the client to be so happy with their project, they call you back for more work.  

After creating a training video for a new client, we were called back a month later for another project. However this project was a little different.  

Our client, Rubber & Gasket Company of America, is a growing company, who is not only looking for talented employees, but are also looking to expand their client base. To help attract new staff and business, RGA asked us to design a display that would be used at trade shows and job fairs.  

RGA is a very diverse company. They provide industrial products that keep manufacturing plants going in industries ranging from mining, oil and gas, to food service. If they don't have what you need, they can make it.

For this project, a generic display that many companies have at trade shows would just not work. An image can say so much more than words. We spent a full day at their warehouse photographing their employees and products. We decided to keep the design clean and simple with photos, but enough to show the diversity of the products this company offers.  

Yes, we do more than just video. Need a project similar to this? Please contact us for more information.

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Rubber & Gasket Co., of America Training Video

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Safety and training videos can be dull and boring, but they don't have to be.  When approached about this latest project for the Rubber & Gasket Co of America our client wanted a video that employees would watch and learn from. We have always been big fans of the show How it's Made and thought a video along those lines would keep the video interesting.  Keeping the script short and concise, while adding moving elements with graphics helps keep the viewer interested. The client was blown away when they saw the final product.

RGA is a nation-wide industrial rubber distributor and fabricator. If you need any type of industrial rubber product or fluid moving hose RGA has it; gasket cutting, belt vulcanization, hose assembly, metal hose, and expansion joint welding.

Here are some of the Behind-the-Scenes shots from the production.